Sunnyvale, Calif. - Yahoo (NASD: YHOO) has partnered with Adobe Systems (NASD: ADBE) to offer the ability to integrate advertising into Adobe PDF documents. Publishers can upload PDF content to Yahoo's ad system, which will use keyword matching to dynamically attach ads and allow publishers to track performance, as well as take a cut of ad revenues. Publishers participating in the beta program include IDG InfoWorld, Wired, Pearson's Education, Meredith Corporation and Reed Elsevier.

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http://biz.yahoo.com/bw/071128/20071128006213.html?.v=1

http://labs.adobe.com/technologies/adsforpdf