Disney Acquires Family Website Network iParenting Media

Authored by Mark Hefflinger on December 4, 2007 - 8:10am.

North Hollywood, Calif. - The Walt Disney Internet Group (NYSE: DIS) announced on Tuesday that it has acquired iParenting Media, a ten-year-old online network of over 40 community sites for parents and those expecting children. Financial terms of the transaction were not disclosed.

Illinois-based iParenting's mix of pro and user-generated content for families, young parents and parents-to-be in English and Spanish will be integrated into Disney's network of family websites.

Disney said it will also continue to produce the iParenting Media Awards, which it says is the only certified product review and awards program in the industry.

"iParenting has built a strong, trusted reputation among parents, and we feel the site is a perfect complement to our overall portfolio of family-targeted, online brands," said Paul Yanover, managing director of Disney Online.

"This acquisition builds on the successful launch of Disney Family.com earlier this year, and the ongoing success of FamilyFun.com and Wondertime.com, by broadening our content for parents to include information about pre-natal and new baby care."

 

Related Links:
http://snipurl.com/1umuh

http://www.iparenting.com

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.