Fox Entertainment Group Acquires Spirituality Site Beliefnet

Authored by Mark Hefflinger on December 4, 2007 - 8:31am.

Los Angeles - News Corp.'s (NYSE: NWS) Fox Entertainment Group announced on Tuesday that it has acquired Beliefnet, an online religion and spirituality community site. Financial terms of the deal were not disclosed.

Launched in 1999, Beliefnet offers social networking tools, articles, sacred text searches, interviews and discussion areas; the company has existing partnerships with TIME magazine and Yahoo. Contributors have included Elliott Abrams, Sam Harris and Andrew Sullivan.

Beliefnet will become part of Fox Digital Media, which supports Fox's cable, TV and film brands online.

Fox said Beliefnet will also become a distributor of content from News Corp.'s faith-based businesses, including HarperCollins' Zondervan and HarperOne brands, and 20th Century Fox Home Entertainment's faith-based programming initiative.

Beliefnet will additionally partner closely with Fox Interactive Media, and implement its targeted advertising platform.

"Beliefnet has garnered respect for its commitment to quality, editorial strength and unbiased approach to faith and spirituality from a broad range of consumers, religious and political leaders, journalists and advertisers," said Dan Fawcett, president of Fox Digital Media.

"FEG's goal is to leverage these characteristics across a broader media canvas."

 

Related Links:
http://snipurl.com/1umve

http://www.beliefnet.com



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