London - Global revenue from mobile games is expected to hit $3.6 billion this year, and rise to $6 billion by 2011, according to a report from market research firm Understanding & Solutions.

"Although not seen as the killer application for mobile, games are increasingly important as the market continues to see major growth," said U&S analyst David Rouse.

While in emerging markets like China and India, mobile phone penetration is fueling increased sales, due to comparably low prices, the firm projects Asia -- excluding Korea and Japan -- will account for less than 10% of global revenues in 2011.

"Subscription based and ad-funded models are on the rise, and microtransactions -- the acquisition of additional levels or virtual goods during gameplay -- are also beginning to play a part," added Rouse.

"However, pay per download is still the most significant revenue generator across all regions."

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