Paramount Releasing ‘Jackass 2.5’ Free on the Web

Authored by Scott Goldberg on December 12, 2007 - 2:46pm.

If a studio is going to experiment with the launch of a major motion picture on the internet, the Jackass franchise is probably a smart bet. The Hollywood Reporter said today that Paramount Digital Entertainment and MTV New Media, co-producers on Jackass 2.5, will release the film at blockbuster.jackass.com, skipping theaters entirely in a rare move for a franchise that has already had two box office hits.

Even better, Jackass 2.5 will be free online for two weeks starting on December 19th, “courtesy of Blockbuster,” THR wrote. How much Blockbuster paid for the privilege was not disclosed, though the 64-minute film is virtually guaranteed to generate enormous traffic.

After the two-week run with Blockbuster, the movie will go pay-per-view on iTunes and via DVD. THR says the distribution model will be replicated internationally in “early 2008,” but with different partners.

Jackass 2.5 also marks the debut of JackassWorld.com, the future home of the Jackass boys, and will “continually churn out new content.” Our lives are a little richer today.



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.