Boca Raton, Fla. - Penthouse Media Group, the publisher of Penthouse Magazine, announced on Wednesday that it has acquired Various, Inc., and its stable of social networking and dating sites that include AdultFriendFinder.com, for $500 million in cash and securities.

Palo Alto, Calif.-based Various claims 260 million users for its 25 sites, and a total paid subscriber base of over 1.2 million; its AdultFriendFinder.com site alone counts 18 million members.

"Various is an attractive addition to our already strong print platform, and one that puts Penthouse in a very robust position in the ever-growing online social networking arena," said Penthouse Media Group CEO Marc H. Bell.

Penthouse said that with the acquisition, it expects $340 million in combined revenues in 2007.

The purchase follows Penthouse's 2006 acquisitions of Danni.com and Jill Kelly Productions.

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