Princeton, N.J. - Invidi Technologies, a provider of targeted advertising for broadband TV services, announced on Thursday that it has raised $25 million in its third round of venture capital financing, led by WPP's (NASD: WPPGY) GroupM.

Previous investors Menlo Ventures, InterWest Partners and EnerTech Capital also participated.

Founded in 2000, Invidi's technology "infers who is watching the television at any given time, and its classifiers can identify with great accuracy the age, gender, location, income and ethnicity of the viewer, while always maintaining absolute privacy and confidentiality."

The company then offers to target ads according to those classifiers.

Invidi said that GroupM will also assist the company in rolling out its services across cable, satellite and telephone company TV platforms.

Related Links:
http://www.wpp.com

http://www.groupm.com

http://www.invidi.com