Mobile Advertising Developer Mobile Posse Raises $10 Million

Authored by Mark Hefflinger on December 13, 2007 - 8:26am.

McLean, Va. - Mobile Posse, a provider of permission-based mobile advertising services, has raised $10 million in its second round of funding, led by SoftBank Capital, PEHub.com reported.

Court Square Ventures, Columbia Capital and individual angel investors also participated.

Virginia-based Mobile Possee was launched in February by a group of former AOL executives.

The company has developed a mobile advertising platform that serves free mobile content and promotional offers to idle mobile phone screens.

The system is being launched by Revol Wireless, after a trial that featured advertisers including Chevrolet, Pizza Hut and Panera Bread.

http://www.mobileposse.com