Alloy Launches Teen.com Ad Platform for Youth-Oriented SitesAuthored by Mark Hefflinger on December 17, 2007 - 12:38pm.
New York - Alloy Media + Marketing (NASD: ALOY), a provider of media and marketing services for targeted consumer segments, on Monday announced the launch of Teen.com, a distributed media content and advertising platform for youth-targeted Web properties. The Teen.com network will feature sites including Habbo, RockYou, Meez, Zwinky.com, Alloy, Delia's, CCS and Sugarloot. New York-based Alloy will handle media sales and client relationships for integrated marketing programs and ad placements across its partner properties. Separately, Alloy said it has partnered with Blowtorch Entertainment, which will use the company's services to promote its upcoming feature films, and related online and offline offerings, among college audiences.
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