New York - The ongoing strike being waged by the Writers Guild of America, over DVD and Internet payments for their works from the Alliance of Motion Picture and Television Producers (AMPTP), has not yet had an impact on the viewing habits of 74% of Americans, according to a new survey from market research firm TNS. The survey found that only 22% of Americans are watching significantly less TV than they were before the strike commenced in November.

"While the effect of the strike has not affected mainstream viewing habits, the decline is quickly approaching," said Don Ryan, VP of TNS Technology and Media.

"We will begin to see an overall cut in TV viewing by 10 to 20 percent in the next few weeks, once many shows begin airing reruns of recent episodes."

The firm found that almost two-thirds of Americans do not support either side in the writers' strike. Some 34% said they support the writers -- which grew to 39% among West Coast respondents -- while just 2% said they support the TV producers.

Almost 20% said they do not support the strike because they do not know why writers are striking.

The TNS survey of 2,500 adults was conducted the week of Dec. 3.

Photo by NoHoDamon

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