Little Rock, Arkansas – Wal-Mart Stores Inc. has shuttered its online movie download service, the AP reports. The company launched the service in February with 3,000 titles, but customers could not watch them on an Apple Inc. device.

The company decided to abandon its online DVD rental service in 2005, a unit that comprised 40% of overall DVD sales.

Amy Collella, a Wal-Mart spokeswoman, released a statement saying that the closure came after Hewlett-Packard Co., which ran the software for the service, “made a business decision to discontinue its video download-only merchant store service."

Wal-Mart’s decision removes a major player from the online movie download world, as Apple’s iTunes store and Amazon.com Inc.’s Unbox dominate the landscape. AOL cut its movie download service last month as well.