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Analysis: Obama Beats Clinton in Iowa and New Hampshire Online

Authored by Heather Hopkins on January 3, 2008 - 8:13am.
The following table shows the ranking of the candidate websites within the Lifestyle - Politics category in Iowa and New Hampshire based on volume of traffic from each state. I've included all candidates that show up among the top 100 Politics websites based on traffic from each state in the past four weeks.

Iowa New Hampshire Candidate Traffic.png

As you can see Barack Obama comes out ahead of all other presidential hopefuls, including rival Hillary Clinton. In the past four weeks, Obama received 31% more visits from Internet users in Iowa than Clinton and 18% more in New Hampshire. Both leading Democrats beat out Republican candidates.

Among all US Internet users, the picture is very different. Ron Paul is way out in the lead, followed by Mike Huckabee. The following chart shows the market share of all US Internet visits to websites for presidential hopefuls.

Presidential Candidates.png

Heather Hopkins

Heather Hopkins is VP of Research for Hitwise UK. This piece was first posted on Hitwise Analyst blog here.

 

Image By Stijn Vogels

 


Published in DMW Daily, January 3, 2008
tags: Metrics | Politics | HitWise | Web 2.0 | Trends |



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