New York - Major label Sony BMG said on Monday that later this month it will begin selling digital album cards, which will feature codes redeemable for full-length albums as high-quality MP3s paired with bonus content. "The MP3 files delivered through MusicPass play on computers, as well as on all MP3 players, including iPods. This makes them a simple, easy to use solution that will appeal to fans who already access their music on the Internet, as well as to consumers who are just getting into the digital realm," said Thomas Hesse, president of global digital business & U.S. sales for Sony BMG.

Set to become available in 4,500 retail outlets -- including Best Buy, Target and Fred's -- by the end of the month, the Platinum MusicPass cards will sell for $12.99, while some $19.99 special editions will also allow consumers to download a second album from the artist's catalog.

Sony BMG, which partnered with marketing technology provider InComm on the digital album cards, also plans to release them in Canada later this month.

The initial slate of 37 Platinum MusicPass cards includes albums from Alicia Keys, Bob Dylan, Britney Spears and Kenny Chesney.

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