Palo Alto, Calif. - PubMatic, a unit of advertising company Komli that provides online ad technology for Web publishers, announced on Wednesday that it has raised $7 million in its first round of financing, led by Nexus India Capital.

Draper Fisher Jurvetson and Helion Ventures also participated.

Palo Alto, Calif.-based PubMatic's beta service recommends appropriate ad networks for publishers, and improves the layouts of their ads.

The company currently serves over 1,500 publishers and dozens of ad networks.

PubMatic said the funds will help it expand its service to thousands more publishers and hundreds more ad networks.

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http://www.pubmatic.com