London - Toymaker Mattel (NYSE: MAT), which owns the rights to the board game Scrabble outside of North America, has asked the online social network Facebook to remove an online knock-off called "Scrabulous" from its site, Reuters reports.

The move comes after fellow toymaker Hasbro, which owns the rights to Scrabble in the U.S. and Canada, reportedly took similar actions.

"Letters have been sent to Facebook in the United States regarding the Scrabulous application," a Mattel spokeswoman in Britain told Reuters. "Mattel values its intellectual property and actively protects its brands and trademarks."

The "Scrabulous" application has 2.3 million active users on Facebook, and has attracted 70 million page views in the past month, Fortune.com reported.

Related Links:
http://snipurl.com/1xkv3 (Reuters)

http://snipurl.com/1xg8k (Forbes.com)

http://www.scrabulous.com

http://apps.facebook.com/scrabulous