Personalized Recommendations Provider Criteo Gets $10.3 Million

Authored by Mark Hefflinger on January 16, 2008 - 8:13am.

Paris - Criteo, a provider of personalize purchasing recommendations for online shoppers, has raised $10.3 million in its second round of venture capital financing, led by Index Ventures.

Return backers AGF Private Equity and Elaia Partners also participated in the round, which Criteo will use to expand into new markets, including the U.K., Germany, Italy and Spain.

Founded in 2005, Paris-based Criteo delivers real-time personalized recommendations to online shoppers, based on a user's past browsing behavior.

The company's widgets have been installed on some 4,000 websites, are generate more than 15 million personalized recommendations for 50 million unique users each day.

http://www.criteo.com