Buzz Watch: Mark Malkoff Lives in Ikea (!) See Him On YouTubeAuthored by Heather Hopkins on January 17, 2008 - 11:57am.
Last week the third highest search term that included the keyword "ikea" was "mark lives in ikea" indicating that the stunt is drawing attention.
Heather Hopkins
Heather Hopkins is VP of Research for Hitwise UK. This piece was originally posted on Hitwise Analyst blog here.
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Hope he gets paid well
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