La Jolla, Calif. - Covario, a provider of interactive marketing analytics software, announced on Tuesday that it has raised a $16 million second round of financing, led by FTVentures.

Previous investors Dubilier & Company and Voyager Capital also participated.

La Jolla, Calif.-based Covario, previously known as SEMDirector, offers large advertisers services to manage global search engine marketing campaigns.

The company will use the funds to further grow its search marketing automation services in domestic and international markets, while also advancing its efforts in the display and video advertising markets.

Related Links:
http://www.covario.com/newsArticle_1-22-08b.shtml