San Francisco - Desi Hits, a South Asian entertainment portal that features celebrity interviews, music videos, podcasts and blogs, announced on Tuesday that it has raised $5 million in its second round of financing, from Draper Fisher Jurvetson, Trident Capital and D.E. Shaw Group.

San Francisco-based Desi Hits targets the world's South Asian (India) or "Desi" youth culture, and claims more than 10 million hits per month.

"In one short year we've also seen the West's interest in South Asia skyrocket," said Desi Hits CEO Anjula Acharia-Bath.

"Not only are we providing exciting, culturally relevant entertainment for the global Desi population, we're opening doors to Western acts that want to enter the huge Indian market in an authentic way."

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http://www.desihits.com