San Francisco - Ad Infuse, a provider of personalized mobile advertising services, announced on Wednesday that it has raised $12 million in a new round of financing, led by SoftBank Capital.

Previous investors ComVentures and Storm Ventures also participated.

San Francisco-based Ad Infuse offers carriers ad-serving technology and allows carriers and content producers to offer ad-supported and subscription-based premium content.

The company claims over 500,000 monthly impressions on its network, which includes advertisers such as Unilever, Microsoft, Universal Pictures and EA Mobile.

Ad Infuse will use the funds for marketing and product development.

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http://www.adinfuse.com