Arlington, Va. - Traffic at newspaper websites grew a record 6% in 2007, averaging 62.8 million unique monthly users during the fourth quarter, according to a report conducted by Nielsen Online for the Newspaper Association of America (NAA).

Some 39% of all active Web users visited newspapers sites during the fourth quarter, and spent an average of 44 minutes on newspaper sites per month.

Newspaper sites also attracted a record 63.2 million visitors during October 2007.

"Newspapers continue to successfully transform themselves into multimedia companies, offering unparalleled content that reaches an audience growing in both size and sophistication," said NAA president and CEO John F. Sturm.

"Newspapers' expanding print and digital portfolio offers value to advertisers by providing a targeted, comprehensive menu of choices for today's discriminating consumer. As our industry's transition accelerates, it is clear consumers recognize newspapers as their trusted source of information in an increasingly digital environment."

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