McLean, Va. - Gannett's (NYSE: GCI) USA Today announced on Thursday that it will acquire California-based Banquet, which operates action sports website BNQT.com, along with an advertising network.

Terms of the acquisition were not disclosed.

In addition to BNQT.com, Banquet also runs the Cold War Collective action sports ad network of more than 20 websites and blogs.

"USA Today's acquisition of Banquet is another example of the innovative ways we are trying to diversify our audience," said Craig Moon, president and publisher of USA Today.

"We believe that action sports are a dynamic and exciting category and that we have found an excellent stand alone brand which truly resonates with the youth audience."

Banquet's management is expected to continue in their current roles in Pasadena, California.

Related Links:
http://www.usatoday.com/media_kit/pressroom/releases/usat012408.htm

http://www.bnqt.com