New York - The Nielsen Company this announced the launch of a new video-on-demand audience measurement service, with Comcast (NASD: CMCSA), the nation's largest cable TV provider, signing on as the first data provider and customer of the service. Nielsen On Demand Reporting & Analytics (NORA) will aggregate and anonymously report on video-on-demand usage, based on real-time transactions collected at the set-top box level.

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