Arlington, Va. - Super Bowl XLII is expected to drive sales of approximately 2.4 million high-definition televisions, according to a survey conducted by the Consumer Electronics Association (CEA) and the Sports Video Group.

The ratings-driver has already generated some $2.2 billion in HDTV sales this year alone.

Consumers are expected to use other technologies when enjoying the game, as well.

"We have long known the Super Bowl influences HDTV unit sales," said Tim Herbert, CEA's senior director of market research.

"We are now finding ties to other technologies consumers use to enhance their Super Bowl experience. This year, 18 percent of consumers watching the game expect to have a laptop PC nearby to check stats, IM with friends or check betting lines.

"Another 12 percent plan to use a PC in another room to check statistics during the game and 13 percent expect to use their mobile phone for the same purpose."

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