Boston - Visible Measures, a start-up developing a system to measure the behavior of Internet video audiences, announced on Monday that it has raised a $13.5 million second round of funding, led by Mohr Davidow Ventures.

Previous investor General Catalyst Partners also participated.

In addition to the funding, the company also announced that it has acquired Vidmeter, an Internet video distribution and analytics company, for an undisclosed sum.

Boston-based Visible Measures launched its flagship VisibleSuite system at DEMO 08 today, which the company says "captures every video interaction by every viewer in every video, from play to pause to rewind to forward-to-a-friend and more."

Visible Measures will use the funds to fuel expansion and growth.

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http://www.visiblemeasures.com