Simi Valley, Calif. - C3L3B ("Celeb") Digital, a developer of Web 2.0 and casual multiplayer online games, has raised $3 million of an expected $4 million round of venture capital, from BlueRun Ventures, PEHub.com reported.

The stealth-mode company is led by former Bunim Murray Productions CEO Joey Carson.

Founders include veteran game developer Michael Steele, who was most recently VP and general manager of live game services at Emergent Game Technologies.

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