Microsoft to Serve Ads on Wall Street Journal Websites

Authored by Mark Hefflinger on January 29, 2008 - 10:43am.

Redmond, Wash. - Microsoft (NASD: MSFT) announced on Tuesday that it has signed a deal with News Corp.'s (NYSE: NWS) Wall Street Journal Digital Network, to become the exclusive provider of contextual and paid search ads on sites including The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com.

Microsoft will begin serving ads on Wall Street Journal Digital Network sites in February.

The company said the deal will enhance its position in the market for advertisers seeking financially-minded users, and increase the visibility of its own MSN Money products and services.

http://online.wsj.com