DirecTV, TNS to Launch Largest U.S. TV Ratings PanelAuthored by Mark Hefflinger on January 31, 2008 - 9:07am.
New York - DirecTV (NYSE: DTV), the
nation's largest satellite TV service with over 16.6 million customers,
announced on Thursday that it has partnered with audience measurement firm TNS
Media Research, to develop what they say will be the largest U.S. national
TV audience measurement panel ever created.
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