New York - Ringleader Digital (formerly known as MoPhap), the operator of a mobile advertising network, announced on Monday that it has raised $6 million in its first round of venture capital financing, led by marketing services firm W2 Group.

New York-based Ringleader claims that its service is the only third-party mobile ad network to specifically deliver ads by device functionality, for instance only serving a video ad to a phone capable of playing it.

The company will use the funds to continue building its ad network, bolster corporate development, and for global marketing efforts.

Related Links:
http://www.ringleaderdigital.com