New York - Lotame Solutions, a provider of behavioral
targeted advertising for social media services, announced on Monday that it has
raised a "multi-million" first round of financing, led by Battery
Ventures.
Existing investors Hillcrest Management and
Betaworks also participated.
New York-based Lotame was founded by ad executives from
Advertising.com and Yahoo.
The company says it aggregates data gleaned about
users across multiple social networking sites, allowing advertisers to better
target ads and publishers to more effectively monetize their sites.
Related Links:
http://snipurl.com/1zgt2
http://www.lotame.com
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