Los Angeles, CA, February 12, 2008 -- Digital Media Wire, the leading digital entertainment publisher and events company, and Rogers MusicStore CANADIAN MUSIC WEEK, Canada's leading annual entertainment event dedicated to the expression and growth of Canada's music, media and entertainment industries, today announced an impressive line-up of speakers for Millennials Toronto, a youth-focused media and marketing conference at the Fairmont Royal York in Toronto on Wednesday, March 5, 2008.

Keynote speakers at the event will be Live Earth President Nina Guralnick, Brad Schwartz, SVP & GM, Music & Youth Services, CTV and Championship Gaming Series COO Geoff Stevens. Our all-star group of Millennial generation speakers includes Sisters Rachel (17) and Alisha (18) MacGregor, songwriters, musicians and performers (pictured above), Sarah Melody (18), an accomplished pop singer and spokesperson for Youth For Human Rights as well as professional gamers Ryan “Offbeat Ninja” Ward (20) of team Carolina Core and Griffin “Shaguar" Benger (22) of Team Chicago Chimera.

Companies speaking at the event include Nokia, MySpace, Astral Television, Corus Entertainment, Universal Music, Sirius Satellite Radio, Ticketmaster, Habbo Hotel/Sulake, BiteTV, Qtrax, SurveyU and College Tonight, among others.

The one-day event brings together leading entertainment, media and technology executives and consumer marketers to focus on how to connect with the much sought after Millennial Generation (those born between 1982 and 2000), which will outnumber both Baby Boomers and Gen-Xers by 2010 to become the most significant consumer sector for the media and entertainment industries.

"Following two highly successful events in Los Angeles and New York City, we’re extremely happy to bring together the most influential media executives and marketers geared towards a youth audience for the Millennials Canada," said Ned Sherman, CEO and Publisher, Digital Media Wire. “It’s no secret that Millennials hold the key to the future, and we are helping companies connect with the mindset of this important market.”

"This is the first generation to grow up immersed in networked digital media, which represents both a significant change and challenge for marketers," said Neill Dixon, Rogers MusicStore CANADIAN MUSIC WEEK President. "We are very pleased to be producing this conference in conjunction with Digital Media Wire to address a need in the marketplace for direction on how to connect with the consumer mindset of this generation."

Decision-makers from record labels, television studios, technology companies, wireless companies, gaming companies, advertising firms, attorneys, marketing companies, research companies and payment companies are participating in the event. As an exclusive benefit to conference participants, attendees will receive the second edition of Millennials & The Digital Entertainment Age: A Sourcebook for Consumer Marketers with a series of insightful articles providing practical information, case studies and strategic advice for consumer marketers focused on this generation.

Event sponsors and media partners include Nokia, Passalong Networks, VictorHouse Films, SurveyU, 12 to 20, Cynopsis Digital, Cynopsis Kids, Cunopsis International, OneDegree, New York-Tokyo, Parks Associates, and NVPR.

For complete agenda, registration and event details please visit: http://www.millennialsconference.com/canada or www.cmw.net

Please add this information to your listings. We are presently confirming interviews.

About Digital Media Wire, Inc: Digital Media Wire is a leading events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit: www.digitalmediawire.com.

Rogers MusicStore CANADIAN MUSIC WEEK is Canada's leading annual entertainment event dedicated to the expression and growth of the country's music, media and entertainment industries. Combining two information-intensive conferences; a cutting edge trade exposition; five awards shows and the nation's largest New Music Festival, Rogers MusicStore CMW spans a four-day period from March 5 to March 8, 2008 at the Fairmont Royal York Hotel and various downtown Toronto venues, attracting participants from across the globe. For more information, visit www.cmw.net.

For Rogers MusicStore CMW, please contact: Planet3 Communications - Sarah Etherden/Joanne Smale T: 647.346.4101

For Digital Media Wire, please contact: NVPR - Hal Bringman T: 323-851-6877 Digital Media Wire, Inc. - Ellen Gildersleeve T: 310-855-0033

For speaking and sponsorship opportunities at the event, please contact
Jay Baage
jay@digitalmediawire.com
tel. 1-310-855-0033