Baltimore - Loovya.com, a subscription online dating service originally established in 2006, said that it has re-launched its site in beta mode. The site now features tools such as online journals, e-mail tools, pre-written e-letters and e-mail advice. Other tools, such as instant messaging and video chatting, are scheduled to go live in the coming months. Frank Gorton, the company's founder and president, said that the interactive environment is what sets his site apart, allowing members to "do much more than simply browse through page after page of flat profiles." Gorton previously helped develop several key content areas within AOL's "My Community" pages and helped to manage Love.com.

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