Redwood City,
Calif. - Electronic Arts (NASD: ERTS)
announced on Thursday that it has signed a deal partnering its EA Sports brand
with sports, entertainment and media company IMG. Under the deal, EA will
market IMG's brand in a variety of new product categories, which could include
sports camps, gaming lounges, publishing products and performance apparel.
Financial terms of the agreement were not disclosed.
Related Links:
http://biz.yahoo.com/bw/080214/20080214005154.html?.v=1
http://www.easports.com
http://www.imgworld.com
Comments
Post new comment