Electronic Arts Signs Sports Branding Deal with IMG

Authored by Mark Hefflinger on February 14, 2008 - 12:13pm.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) announced on Thursday that it has signed a deal partnering its EA Sports brand with sports, entertainment and media company IMG. Under the deal, EA will market IMG's brand in a variety of new product categories, which could include sports camps, gaming lounges, publishing products and performance apparel. Financial terms of the agreement were not disclosed.

 

Related Links:
http://biz.yahoo.com/bw/080214/20080214005154.html?.v=1

http://www.easports.com

http://www.imgworld.com

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