New York - Ratings and research firm Nielsen has acquired privately held, Utah-based Audience Analytics and its Audience Watch software, which Nielsen said will "significantly strengthen the company's ability to process, integrate, analyze and report large quantities of audience measurement data."

Nielsen said that the Audience Watch software will become the primary delivery mechanism for the company's Nielsen DigitalPlus product line, which will provide analytics on tuning and interactive television usage based on set top box data, as well as measurement of video on demand transactions.

Terms of the acquisition were not disclosed.

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http://biz.yahoo.com/prnews/080214/nyth127.html?.v=101

http://www.audiencewatch.com

http://www.nielsen.com