Major Newspaper Publishers Team on Online Ad Network

Authored by Mark Hefflinger on February 15, 2008 - 8:14am.

McLean, Va. - Attempting to boost their sagging ad revenue, four of the nation's largest newspaper publishers -- including Gannett (NYSE: GCI), Tribune (NYSE: TXA), Hearst and The New York Times Co. (NYSE: NYT) -- said on Friday that they will team to launch their own online ad sales network. The network, called quadrantONE, will work in a similar fashion to a networks launched last year by Yahoo and a group of newspapers, allowing national advertisers to buy space on more than 120 newspaper websites.

It will not include "national" papers such as Gannett's USA Today or The New York Times.