Mountain View, Calif. - Google (NASD: GOOG) on Thursday launched a beta test of AdSense for Video, the anticipated addition to its online advertising platform that will allow advertisers to insert ads into videos seen on a range of partner sites. The service will let advertisers overlay either text or video ads on a small section of the video player, with the ability to target ads based on video content and where the clip is hosted.

Google in August launched a test of overlay video ads on its YouTube service.

The new AdSense for Video service will initially launch on the sites of about 20 partners, including BobVila.com, eHow, MyDamnChannel, ExpertVillage, PinkBike and TheNewsRoom, as well as with social video aggregators like Revver and blip.tv.

Online video platform providers Brightcove, Yume, Tremor Media and Eyespot have also plugged Google's video ads into their platforms.

Related Links:
http://snipurl.com/20426

http://www.nytimes.com/2008/02/21/technology/21google.html

http://www.google.com/ads/videoadsolutions