New York - The New York Times Co. on Monday announced the beta launch of ShifD, an application that provides users the capability to shift content between their computers and mobile devices. Users can update information from any Web browser, by text message from a mobile phone, through a mobile Web browser or by using the downloadable application on Adobe AIR, the company said. "Developing services that allow users to access content wherever they are and on whichever device they choose is an important part of our strategy," said Michael Zimbalist, vice president of research and development operations at The New York Times Co.

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http://shifd.com