Los Angeles - Gossip blogger Mario Lavandeira (aka Perez Hilton) has been negotiating a deal that would make him an A&R representative with major label Warner Music Group (NYSE: WMG), complete with his own imprint at Warner Brothers Records, and a $100,000 advance against 50% of any profits generated by artists he brings to the label, people familiar with the prospective deal told The New York Times. Lavandeira's PerezHilton.com, where he sometimes posts album reviews and unreleased songs, attracts some 2.8 million visitors per month, according to comScore.

Related Links:
http://www.nytimes.com/2008/02/26/arts/music/26pere.html