Los Angeles, CA — Digital Media Wire, Inc., a leading publisher and events company in the digital media industry, and media distribution developer PassAlong Networks™ have published the second edition of the “Project Millennials” sourcebook, a guidebook that provides practical information, case studies and strategic advice for consumer marketers focused on the Millennial generation.

The second edition of the Millennials sourcebook includes revised and expanded versions of previous chapters as well as several new chapters. The book addresses a number of questions important to content owners and consumer marketers in the digital age, including:

• How to connect with teens, tweens and college consumers;
• How to design products and services that will enhance and empower the lifestyles of and build brand loyalty with Millennials;
• How to monetize new viral economies like MySpace, Facebook, Second Life & YouTube;
• How are Millennials responding to cause marketing campaigns; and
• What new business models are emerging for user-generated content, games and other forms of interactive entertainment?

“Project Millennials represents Digital Media Wire’s strong commitment to providing timely information, news and analysis on the most important developments in the growing youth and digital media sectors,” said Ned Sherman, CEO & Publisher, Digital Media Wire. “By the year 2010, Millennials, born between 1982 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries. We are providing consumer marketers with important information about how to understand and reach this generation.”

The first edition of the book was released in 2007 as part of The Millennials NYC, a B2B conference produced by Digital Media Wire focused on programming and marketing to Millennials. Contributors to the sourcebook include Ned Sherman, CEO & Publisher, Digital Media Wire; Dave Jaworski, CEO, Passalong Networks; Pete Markiewicz, Co-founder, Indiespace/Co-author, Millennials and the Pop Culture; Kelli Richards, President, The All Access Group; Ben Bajarin, Digital Media Analyst, Creative Strategies; Tim Bajarin, President, Creative Strategies; Daniel Coates, Co-founder SurveyU; Skip Franklin, Senior Vice President of Sales & Business Development, PassAlong Networks; Scott Goldberg, Director of Business Development & Senior Writer, Digital Media Wire; Joakim “Jay” Baage, VP of Content & Senior Writer, Digital Media Wire.

The publication of the second edition of the sourcebook coincides with Digital Media Wire’s Millennials conference at Canada Music Week 2008. For more details, visit:
www.millennialsconference.com/canada and www.dmwmedia.com.

About Digital Media Wire, Inc.

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, they published the first issue of Digital Media Wire Daily – their daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, they are a full scale media company that owns and produces seven major conferences, publishes six daily newsletters and three directories, and operates the popular www.dmwmedia.com news and community portal.

About PassAlong Networks

PassAlong Networks works to empower artists and fans by enhancing the Connected Consumer™ ecosystem. PassAlong’s suite of services includes StoreBlocks™, OnTour®, freedomMP3™ and subsidiary Speakerheart™, with current initiatives ranging from advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

PR Contact:

Ellen Gildersleeve
ellen@digitalmediawire.com

Tel. 310.855.0033

You can buy a copy of the second edition of “Millennials and the Digital Entertainment Age - A Sourcebook for Consumer Marketers”. The price is $30, including shipping and handling. Contact Digital Media Wire for more information, tel. 310.855.0033.

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