New York - Adconion Media Group, an independent online ad network that last week announced an $80 million third round of financing, said on Thursday that it has acquired direct marketing services provider Frontline Direct for $20 million in cash and equity.

U.K.-based Adconion said the acquisition of Las Vegas-based Frontline, including its proprietary data management technology, e-mail products and 25 employees, will aid in its expansion into North America.

The company plans to open a new office in San Diego, and currently has offices in New York and Toronto in addition to North American headquarters in Santa Monica, Calif.

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http://snipurl.com/214yu

http://www.adconion.com

http://www.frontlinedirectinc.com