CBS Radio Strikes Deal to Power AOL Radio

Authored by Mark Hefflinger on March 7, 2008 - 11:13am.

New York - CBS Corp.'s (NYSE: CBS) CBS Radio announced on Friday an agreement with Time Warner's (NYSE: TWX) AOL, to power AOL Radio and drive advertising sales for the service's more than 200 streams, in addition to its own more than 150 radio station streams and custom channels.

A new player developed by CBS Radio, which adds Mac support, will be introduced that includes all of AOL's stations, plus feeds from CBS Radio-owned stations such as KROQ in Los Angeles and WFAN-AM in New York.

The new player will feature numerous links to photos, videos, tour dates, contents and other Web content, and also allow listeners to rate and share songs with friends.

In addition to CBS Radio's ad sales, advertisers will also be able to utilize the Web-based TargetSpot service.

As part of the deal, Ronning Lipset Radio, which has handled AOL Radio's streaming ad inventory, will now also manage CBS Radio's online radio properties as well.

 

Related Links:
http://snipurl.com/218hj

http://www.cbsradio.com

http://www.targetspot.com

http://www.rlradio.com

http://radio.aol.com

Comments

AOL CBS Deal

AOL and CBS recently announced a deal that would give AOL the rights to rebroadcast CBS's terrestrial radio stations through its online radio network. While the deal does greatly increase the number of stations available to the AOL radio listening audience, I'm not entirely sure that this move really benefits the listeners. Have listeners been clamoring for more access to the same 10 radio formats-- and playlists -- that have been available in every market for years? Probably not. The highly touted new AOL player has about 15 different BOB/JACK style options which are stations that feature an iPod-like format. Less talk, personality, localization, and more music. The same music. Over and over and over again. Does having 15 of these stations available online somehow benefit the listener? AOL is also featuring the inclusion of WFAN-- New York's flagship sports station on its web site. That would be a really exciting development if the internet broadcast of WFAN wasn't available already on The Fan's own web site. Continuing to propagate different, localized versions of the same programming isn't really additional user choice-- it's additional corporate radio hegemony. Want to see what radio will look like 10 years from now? The internet will allow advertisers to become programming producers. Why sponsor someone else's program when you can brand and carry an entire line of programming without competitive marketing messages. It's time for the CBS radios and Clear Channel's of the world to realize that their time is over.

Post new comment

The content of this field is kept private and will not be shown publicly.