The Orchard Launches Sales & Marketing Tools for LabelsAuthored by Mark Hefflinger on March 11, 2008 - 12:47pm.
New York - The Orchard (NASD: ORCD), a digital distributor of independent music and video, on Tuesday announced the launch of a toolset for artist and label clients. The Artist/Label Workstation includes features that offer control over catalogue and new release management, digital marketing reporting and analysis, accounting administration and royalty analysis. Separately, Gydget said that its viral fan widgets will be integrated into the new Orchard toolset. The company said that over 800 artists have begun using its widgets since launching nearly four months ago.
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