Nielsen to Get Anonymous TV Set-top Data on Charter Subscribers

Authored by Mark Hefflinger on March 12, 2008 - 11:51am.

New York - The Nielsen Company announced on Wednesday an agreement with cable TV provider Charter Communications, that will give Nielsen access to anonymous digital set-top box data for analytical and potential TV audience measurement purposes. The data on 330,000 Charter subscribers in Los Angeles will be available to Nielsen beginning in the second quarter.

 

Related Links:
http://snipurl.com/21mg6

http://www.charter.com

http://www.nielsen.com

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