Bob Iger: PC Will Be “Primary Source of Entertainment” for Kids

Authored by Jay Baage on March 13, 2008 - 12:23pm.

New York - Disney (NYSE: DIS) president and CEO Bob Iger believes that the computer will soon replace television as children’s screen of choice. He made the remark at the McGraw-Hill Media Summit in New York yesterday. Iger also stressed how social media was far from a fad, but in fact a part of everyday life for children, according to Broadcasting & Cable.

“In the years ahead, broadband on the computer will be the primary source of entertainment for kids,” he said. “It’s just as important to them as the TV set now.”

Iger also mentioned that Disney may venture into the branded-cell-phone arena again, after missteps with ESPN and Disney phones. “It’s about embracing the consumer and using technology to do so,” he added.

Iger forecasted $1 billion in digital revenue for Disney this year, up from $750 million in 2007.

Related Links:

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