Hampshire, UK – Juniper Research has released a report saying that increased 3G penetration and made-for-mobile content will create $47.5 billion in revenue by 2010.  According to the report, however, improvement in three factors are key in making that happen: 1) User interface; 2) Network coverage; and 3) the High cost of data services.

The report also concedes that three big drivers of potential revenue – gambling, porn, and social networking services – could face legislative scrutiny that harms and/or prevents the stream from reaching its full potential.

Dr. Windsor Holden, author of the research, said, "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment."

The Juniper report also included data on global mobile markets, and found that the Asia Pacific region currently accounts for 41% of total revenue in mobile entertainment.  Juniper says that the region should maintain 33% of the market revenues through 2012.

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