Reston, Va. - While younger people tend not to read
traditional newspapers nearly as much as their older counterparts, the majority
are heavier-than-average consumers of online news, according to a new study by
comScore.
"Just because print circulations are declining does not mean
there are fewer news consumers," said Jack Flanagan, executive vice
president of comScore. "In fact, just the opposite is true."
Flanagan
added that print circulations are likely to continue their decline, since the
current generation has grown up getting their news online for free.
The study
found that people age 65 and older are nearly three times more likely to read
the print edition of newspapers six times a week, while those age 18-24 are 38%
more likely than average to not read a print newspaper at all during a typical
week.
Related Links:
http://www.comscore.com/press/release.asp?press=2109
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