Study: Younger People Read Fewer Papers, More Online News

Authored by Mark Hefflinger on March 17, 2008 - 6:20am.

Reston, Va. - While younger people tend not to read traditional newspapers nearly as much as their older counterparts, the majority are heavier-than-average consumers of online news, according to a new study by comScore.

"Just because print circulations are declining does not mean there are fewer news consumers," said Jack Flanagan, executive vice president of comScore. "In fact, just the opposite is true."

Flanagan added that print circulations are likely to continue their decline, since the current generation has grown up getting their news online for free.

The study found that people age 65 and older are nearly three times more likely to read the print edition of newspapers six times a week, while those age 18-24 are 38% more likely than average to not read a print newspaper at all during a typical week.

 

Related Links:
http://www.comscore.com/press/release.asp?press=2109



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