Microsoft's Massive Extends In-Game Ad Pact with EA

Authored by Mark Hefflinger on March 18, 2008 - 11:55am.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Tuesday that it has extended its deal with Microsoft's (NASD: MSFT) in-game advertising unit Massive, and will continue to provide in-game ads on Xbox 360 and PC titles from EA for the next two years. The deal includes the rights to serve ads on EA titles like "Madden NFL" and "Need for Speed."

 

Related Links:
http://snipurl.com/2225a

http://www.massiveincorporated.com

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