Microsoft's Massive Extends In-Game Ad Pact with EA

Authored by Mark Hefflinger on March 18, 2008 - 11:55am.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Tuesday that it has extended its deal with Microsoft's (NASD: MSFT) in-game advertising unit Massive, and will continue to provide in-game ads on Xbox 360 and PC titles from EA for the next two years. The deal includes the rights to serve ads on EA titles like "Madden NFL" and "Need for Speed."

 

Related Links:
http://snipurl.com/2225a

http://www.massiveincorporated.com



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.