From Future of Television Forum West - What will be the evolutionary path of the digital living room? Will
devices drive functionality, or will it happen the other way around,
where functionality dictates the design of devices? Speakers at the
Future of Television conference disagreed.
"I think purpose-built devices for particular applications will have a
shelf life," BitTorrent president Ashwin Navin said. "Eventually,
applications will get incorporated into the boxes with the highest
volume."
In an effort to push that process along, BitTorrnet is working with
device makers to incorporate BitTorrent DNA into their boxes. "We're
targeting network-enabled DVD players, set-top boxes and network
attached storage devices," Navin said. "You'll see products start to
ship later this year."
Eventually, Navin said, you'll see the traditional cable or satellite
STB will disappear as well, as the applications it supports get
distributed across different devices.
Anton Monk, CTO of the Multimedia over Coax Alliance (MoCA) thinks
network operators will still have a role in determining functionality
on a home network.
"I don't think you'll see [application-heavy] STBs going away anytime
soon," Monk said. "The convergence of premium content and personal
content is already happening in STBs, like the FiOS STB."
The biggest fear of network operators, in Monk's view, is subscriber
churn, and delivering applications like video-on-demand as part of the
network service is one of their most effective tools for reducing
churn.
MoCA has developed technical standards for transferring multimedia
content around a home network via coaxial cable, which is already
widely used in homes thanks to cable and satellite services.
"The key for network operators in delivering these services is
leveraging the infrastructure that is already in the home, whether it's
their own infrastructure or someone else's infrastructure which can be
incorporated using MoCA standards."
Perry Solomon of Fast Search & Transfer thinks network operators are conflicted.
"Operators are struggling with the idea that they used to be in the
business of laying pipe and having a monopoly in their market but now
they're having to focus on being packagers of content and applications
providers," he said. "They're having to rethink their business."
Fast, which is in the process of being acquired by Microsoft, is trying
to help operators over the hurdle by providing enterprise-level search
technology that allows them to aggregate information from other sources
around the linear video they're already providing.
Paul Sweeting
Paul Sweeting is the Editor of Content Agenda,
a business-to-business brand dedicated to the nexus of content,
technology and business. This piece was originally published on Paul's
blog "Media Wonk" on Content Agenda and is posted on DMW with the author's
permission.
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