Los Angeles
- Microsoft (NASD: MSFT) will launch its first original programming for the Xbox 360 this
summer, when it debuts six series produced by Safran Digital that can be
downloaded to the game console via the online Xbox Live service, according to
The Hollywood Reporter. Safran Digital CEO Peter Safran would not comment for
THR on the titles or subject matter of the programs. "We had a very
specific idea that we knew worked for a core audience. Xbox clearly has this
exact same demographic," Safran told THR.
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(Hollywood Reporter)
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