Sony, AT&T to Debut Mobile Movie Channel

Authored by Mark Hefflinger on March 31, 2008 - 11:20am.

Los Angeles - Sony Pictures Television (NYSE: SNE) has signed a deal with wireless carrier AT&T (NYSE: T) and mobile TV firm MediaFLO USA, a unit of Qualcomm (NASD: QCOM), to launch the first linear mobile movie network in the U.S., according to The Hollywood Reporter.

Due to launch in May alongside AT&T's mobile TV service from MediaFLO, Sony's two exclusive PIX channels on AT&T's network will initially offer movies such as "Ghostbusters," "Philadelphia" and "Stand by Me."

The films will remain available on the channels for a month, with new titles to be added weekly; other movies in the pipes include "Memento," "The Karate Kid" and "Resident Evil."

"We recognize that people are on the go with their mobile phone and coming and going," Eric Berger, VP of mobile entertainment at Sony Pictures Television, told THR.

"This isn't for people looking to view a movie for the first time. It's OK to miss the beginning."

No pricing information for the service has yet been announced.

 

Related Links:
http://news.yahoo.com/s/nm/20080331/tc_nm/sony_dc_2 (Hollywood Reporter)

http://www.mediaflo.com



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